The College essay is about more than just fulfilling an obligation, it is a journey to ones epicenter. 
It must be grammatically correct, well thought out, organized, and compelling, all without being over the top dramatic.
Think of any great movie the plot line is clear the challenges are  relate-able and the story always has a compelling conclusion.
This is not a novel where you will leave the reader wanting more but rather a short story that has a satisfactory ending for the reader.

First Identify the Essay Question or Questions you are attempting to answer
- If there is more than one option choose two that you like best
-Or the lesser of the evils 

Then we will brainstorm ideas
-This can take several moments, days, or hours.
- Ideas can evolve once the writing process begins - do not fear change!

Create an outline
- Some people like to define the points they wish to make
-While others prefer to write as if in a journal
-Whichever option you choose and outline will be made to determine if all questions are addressed and all points made.

And let the story flow
- Once written there will be multiple drafts
-Each time it will be read new things will be discovered
-It is always better to write more, I can help you whittle it down.

The purpose of hiring a professional to read, edit, and reread your college essay is to know  your audience the admissions committee.